Monday, September 19, 2011

U.S. Fiat Dealers Disappointed by New Decision to Delay Alfa Romeo's Return


American fans of the Alfa Romeo brand are not the only ones to be upset by the Fiat-Chrysler alliance's most recent decision to delay the scheduled return of the Italian automaker to the States. So are the company’s newly launched Fiat dealerships that were expecting the brand to launch in late 2012.

While Fiat and Chrysler CEO Sergio Marchionne never put it in ink, the company had told its 130 Fiat dealers in the USA that they would likely get Alfa Romeo cars as part of their franchise.

The Fiat-Chrysler alliance appointed a total of 130 Fiat dealers across the States, most of which already had a Chrysler store. The company gave dealers the permission to incorporate temporary showrooms in their existing Chrysler facilities, but required them to build separate and permanent stores by the end of 2012.

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